Interesting discussion about building a brand, naming your company, and angel investing. There is an interesting part about 4 minutes in where Tim talks about how he used Google AdWords as a way to perform market research on potential company or product names. He also printed out fake book covers on blank books and set them out on actual Borders book shelves to record pick up rates. Apparently the best position for the book is just below eye level to the left of the new nonfiction or face out on the table behind the rack. The whole video is worth a watch. Looking forward to future episodes. (via Tim Ferriss)