Will Peng

I'm an entrepreneur & designer based in Los Angeles, California.

I founded and built Northstar, a personal financial advisory company, with a mission to democratize financial wellbeing. We raised $40M from top investors, and the business was acquired in 2025.

I'm also an advisor & investor. I was a Partner at Red Swan, and our firm invested in companies including Coinbase, Guideline, Hinge, Oscar & Warby Parker.

I love photography, gardening, xeric plants, my wife & our Shiba Inu.