Will Peng

I’m an entrepreneur & designer based in Los Angeles, California.

I founded Northstar, a personal financial advisory company, raised $40M from top investors and distributed it as an employee benefit through companies like Workday, Airbnb & Affirm. Northstar was acquired in 2025.

I’m also an advisor & investor. I was a Partner at Red Swan, and our portfolio included Coinbase, Guideline, Hinge, Oscar & Warby Parker.

I love photography, gardening, xeric plants, the outdoors, my wife & our Shiba Inu.